Methodology

How we work.

Our way of working is structured into six steps designed to bring clarity, rigour and practical value to every project.

This methodology helps turn a specific need into a solution that is planned, executed and validated, both in research projects and in telemarketing campaigns and communication services.

1
Listening and diagnosis

An initial meeting to understand the problem, the objective, the audience and the timeframe.

2
Solution design

Choosing the right technique or combination of techniques: survey, study, campaign, training, recruitment or another type of action.

3
Planning

Defining the timeline, team, resources, questionnaires, scripts, databases and materials needed.

4
Execution

Carrying out the fieldwork, calls, sessions, interviews, meetings or the agreed service.

5
Quality control

Overseeing the process, validating data, monitoring the service and correcting any issues.

6
Delivery and recommendations

Presenting the report, conclusions, indicators and proposed actions, with the option of further support if needed.