Agora Investiga
Sociological research
The research area is the backbone of Agora Integral's services. Its goal is to turn business,
institutional or social questions into reliable, actionable information.
- Market studies to understand demand, competition, preferences and opportunities.
- Public opinion surveys to measure perceptions, ratings and trends.
- Social and sociological studies to diagnose needs, behaviours or collective problems.
- Pre-election and post-election studies, with fieldwork and results analysis.
- Computer-assisted telephone studies through our CATI room.
- Data analysis and executive reports to support decision-making.
Techniques: quantitative surveys, focus groups, in-depth interviews and mixed designs,
combining data and discourse to obtain a fuller reading of the problem.
Agora Telemarketing
Sales, promotion and telephone support
The telemarketing area is aimed at companies, self-employed professionals and organisations that need
to promote or sell products and services, contact clients, build loyalty, update databases or
outsource telephone management.
- Telephone sales force: client prospecting, sales campaigns, follow-up with
prospects and presentation of offers.
- Promotional campaigns: actions aimed at loyal clients, members or prospects
(promotions, reminders, acquisition and commercial information).
- Database cleansing: contact validation, data updates, removal of duplicates and
improvement of the commercial database.
- Call handling and routing: reception and virtual secretarial services tailored to
each organisation.
Communication
Communication and advertising
The communication and advertising area supports the outreach, positioning and communication of
products, services, brands, projects or organisations.
- Definition of commercial messaging.
- Design and execution of communication campaigns.
- Support for promotional actions.
- Actions with clients and specific audiences.
Database Cleansing
Data treatment and quality
Most companies struggle to identify and contact their clients due to shortcomings in their databases.
Our data treatment and quality services are designed to maximise database quality, particularly for
prospective clients.
- Validation and correction of postal addresses.
- Data normalisation, correctly separating first and last names and removing stray characters.
- Identification and removal of duplicate records.
- Generation of fields for client segmentation in specific campaigns.
The CATI room makes it possible to cleanse and validate databases through phone calls, producing an
optimised database with no returns, which improves the performance of marketing campaigns.
